Facebook launched the Laju Digital advertising campaign program today. This program aspires to help small and medium-sized businesses (SMEs) and areas in Indonesia to make maximum use of digital technology. Mind of Facebook Indonesia People Insurance policy, Ruben Hattari said the plan also taken the quest of minimizing the gap between your american and eastern parts of Indonesia.
Corresponding to him, this advertising campaign was made with mention of CSIS research which figured there have been still wide spaces between locations in Eastern Indonesia and the Western, especially Java, that have been seen in system and socio-economic conditions. CSIS and Facebook examine digital technology can be one of the factors to lessen this gap.
"Out of 148 million internet surfers in Indonesia, only 15 percent or 21.45 million in eastern Indonesia," Ruben said on the sidelines of the introduction of the Digital Rate plan, at the Kempinski Indonesia Hotel, Jakarta, on Wednesday (08/14/2018) .
"Through digital technology, we make an effort to better understand and discover a means out of the challenge of system, socio-economic and educational, especially in Eastern Indonesia," Ruben persisted.
Ruben uncovered the Digital Velocity campaign will be there in 15 towns, 10 which are in Eastern Indonesia. Gorontalo is the first city where in fact the Digital Speed plan is held.
Matching to him, the Facebook system isn't only to hook up users with friends, family members and family. Therefore, said Ruben, Facebook desires to encourage people in Indonesia to use benefit of the of this system as a way of increasing competitiveness, especially in the East Indonesia region.
"Over another couple of months, the Laju Digital advertising campaign will hold some workout sessions and workshops that will help small and medium-sized businesses and Indonesian visitors to enhance their digital skills," Ruben said.
In training activities, regarding to him, Facebook will also help job hunters to boost digital skills and optimise the utilization of social advertising.
For medium-sized businesses owners, the program can help them create internet pages on Facebook to allow them to reach clients and develop their businesses. Whereas for neighborhoods such as NGOs and universities, they have usage of digital literacy and security training.
This advertising campaign is the consequence of cooperation between Facebook and the Ministry of Communication and Information (Kominfo), Ministry of Education and Culture, as well as the Ministry of Cooperatives and Small and Medium Businesses.